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Digital Marketing & Other Digital Services

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Development & Testing

Development testing (Dev-Test) is an approach in software development that aims to bring the development and testing phases closer together.

In traditional software development, development and testing are two separate siloed functions. The challenge with this approach is that it introduces delay between code being written and that same code being tested.

Cross-Platform Services

Refers to the capability of software or hardware to run identically on different platforms. Many applications for Windows and the Macintosh, for example, now produce binary-compatible files, which means that users can switch from one platform to the other without converting their data to a new format.

Cross-platform computing is becoming increasingly important as local-area networks become better at linking machines of different types.

Social Media & Analytics

Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.

Social media analytics is an interdisciplinary area that is used in social science and computer sciences interchangeably. Social media analytics provides a human trace to the social scientist which could be used in wide spectrum of disciplines such as sociologypolitical sciences, and geologySocial media provides two broad contexts from social scientist perspective; it provides a wide range of data in already well established social science subjects such as political sciences and sociology, and social media sometimes is seen as a fundamental change in underlying assumptions of the social theory.